The design studio for fast-moving brands.

The Studio

We are embedded design partners in brand production spanning digital, social, print, out-of-home, and sales enablement. Trusted by fast-growing teams who want their designs to move with them as they scale. Learn More

Selected Work

Brand identities, campaigns, ads,
and everything in between.Case studies coming soon.

Our Services

Former has a simple belief:
where you’ve been gives
your next move its shape.

Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.

89+ Brands
partnered with
22+ Industries
served
  • Brand Design Extension

    Build on existing brands with scalable design systems, templates, toolkits, and polished assets that keep every touchpoint consistent.

  • Advertising & Social

    Design paid and organic digital creative for social, display, email, and marketing campaigns across every channel.

  • Out-of-Home Campaigns

    Extend campaigns into the physical world with billboards, transit ads, tradeshow graphics, environmental signage, event branding, and experiential assets.

  • Sales Enablement

    Equip teams with polished one-pagers, overview sheets, brochures, case studies, and other sales collateral that helps move deals forward.

  • Presentations

    Create compelling sales decks, pitch presentations, keynote visuals, and executive presentations that communicate with clarity and confidence.

  • Reports & Data Visualization

    Turn complex information into clear, engaging annual reports, investor materials, infographics, and data visualizations.

Former is a founder-led,
lean studio run by Chi Lee.

Principal Designer + Owner

It is shaped by a decade of her experience in strategy consulting, creative direction, and design advisory.

The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow.

Interested to collaborate? partnership@formerstudio.co

Have a project in mind?

hello@formerstudio.co

● Receipts from happy clients