The design studio for fast-moving brands.

The Studio

A lean design studio built for the pace of what’s next. We partner with growth and brand teams, delivering high-quality creative across every channel and stage of the funnel, from first impression to closed deal, without the overhead of a traditional agency. Learn More →

Selected Work

Brand identities, campaigns, ads,
and everything in between.Case studies coming soon.

Our Services

Former has a simple belief:
where you’ve been gives
your next move its shape.

Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.

89+ Brands
partnered with
22+ Industries
served
  • Brand Design Extension

    Build on existing brands with scalable design systems, templates, toolkits, and polished assets that keep every touchpoint consistent.

  • Advertising & Social

    Design paid and organic digital creative for social, display, email, and marketing campaigns across every channel.

  • Out-of-Home Campaigns

    Extend campaigns into the physical world with billboards, transit ads, tradeshow graphics, environmental signage, event branding, and experiential assets.

  • Sales Enablement

    Equip teams with polished one-pagers, overview sheets, brochures, case studies, and other sales collateral that helps move deals forward.

  • Presentations

    Create compelling sales decks, pitch presentations, keynote visuals, and executive presentations that communicate with clarity and confidence.

  • Reports & Data Visualization

    Turn complex information into clear, engaging annual reports, investor materials, infographics, and data visualizations.

Former is a founder-led,
lean studio run by Chi Lee.

Principal Designer + Owner

It is shaped by a decade of her experience in strategy consulting, creative direction, and design advisory.

The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow.

Interested to collaborate? partnership@formerstudio.co →

Have a project in mind?

hello@formerstudio.co

● Receipts from happy clients